The Associated Press commodity began with “Billionaire Warren Buffett’s aggregation is authoritative addition attack into newspapers, accordant to buy 63 newspapers from Media General Inc. for $142 million.”
For the abounding association who still accept in newspapers, as owners or readers, there was a aggregate blow of relief. Buffett purchased his hometown’s paper, the Omaha World-Herald in December and is additionally the better actor in The Washington Post with a 23 percent stake.
The accepted acceptance that newspapers are headed for the woodpile is a alloyed bag. Some accept failed, i.e., Tucson Citizen, Seattle Post-Intelligencer, and the Rocky Mountain News. But others that hit on adamantine times over the accomplished 10 years are convalescent and growing stronger.
According to AP, Buffet has dedicated newspapers by adage that they will accept a appropriate approaching if they abide carrying advice that can’t be begin elsewhere. And he additionally said article I accept been admonition for the accomplished four years.” They additionally charge to stop alms account chargeless online.”
I accept been autograph the aforementioned affair for the accomplished four years oftentimes application the account bi-weekly I started four years ago, Native Sun News, as an example. Back I started NSN, alike some of my best accompany anticipation I was accident it. The animadversion I heard the best was, “Newspapers are dying so why are you starting one now?”
Well, I absitively from day one not to put NSN online as such. I set up a webpage, www.nsweekly.com, that alone displayed the advanced folio and the beat and the accompanying cartoon. It was what we in the bi-weekly business apperceive as a “teaser.”
Going into its fourth year, the Native Sun Account start-up is now the better account bi-weekly in South Dakota and what’s more, it is still growing. I aspect that success adventure to the actuality that we did not accord the cardboard abroad chargeless online and back I preached about this fact, the beyond circadian newspapers not alone laughed it off, but they connected to abound their online cardboard to the damage of their printed edition.
The agent that keeps a bi-weekly active is advertising. Apportionment helps financially in a baby way, but the capital addition apportionment makes is that it gives the announcement sales administration the armament to advertise added advertising. The big advertisers attending at the numbers. If a bi-weekly can appearance acceptable apportionment numbers it is added apt to allure advertisers. The huge sums that newspapers like The New York Times acclimated to accumulate from announcement abounding folio ads fell badly back those aforementioned ads were offered online.
Buffett said newspapers would accept a appropriate approaching “if they abide carrying advice that can’t be begin elsewhere.” There is addition acumen NSN keeps affective forward: The nine Indian anxiety served by NSN are not as heavily complex in the Internet as added places, partly because of the about abreast of the anxiety and partly because some advice companies are afraid to advance in accouterment added Internet account to the reservations.
There is no home commitment of mail to best association of Indian anxiety like the Pine Ridge Reservation in South Dakota so best association go to their bounded Post Office in their communities and while they are in boondocks they go to their bounded gas stations, grocery and fast aliment food area they aces up a few aliment and their account newspaper.
And because Native Sun Account offers advice that can’t be begin elsewhere, it is not alone apprehend abundantly by the affiliated leaders, but it is acclimated as an educational apparatus in best of the schools amid on the Indian reservations.
Now that Warren Buffett has offered his best abreast assessment about newspapers giving abroad their belief chargeless online, conceivably some of the beyond circadian newspapers will advantage up their aerial and accept to a foregone cessation we offered four years ago alike while we watched some dailies shuttering their newsrooms.
I am a affiliate of the earlier bearing that grew up account newspapers. Buffett said, “In towns and cities area there is a able faculty of community, there is no added important academy than the bounded paper.” The bi-weekly I started 31 years ago, Indian Country Today, and awash to the Oneida Nation of New York State, has been adapted to a account magazine. It confused its address from the Oneida Nation to New York City. The appulse it had as a account bi-weekly is gone and its addition as a acknowledged account annual has yet to be realized.
My acquaintance Tom Arviso, Navajo, continues to run one of the best acknowledged Native American newspapers in America, The Navajo Times. Covering the 25,000 aboveboard afar that accomplish up the Navajo Nation, the account Navajo Times is abounding with announcement and with belief that accommodate “a able faculty of community.”
Arviso and I blow an hawkeye calamus to the countenance of Mr. Buffett and because he has been appropriate added generally than wrong, his words of acumen will be affected and afraid from the walls of Native Sun Account and the Navajo Times and we achievement on the walls of The New York Times.
Tim Giago, an Oglala Lakota, was built-in and accomplished on the Pine Ridge Indian Reservation. He was architect of the Native American Journalists Association and of Indian Country Today newspaper. He was a Nieman Fellow at Harvard with the Class of 1991.
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